THE CLIENT

CITIBANK

the TEAM

Yana Tsanov | Senior Designer
Sylvia Benn | Copywriter
Alice Petrova | UX Architect
Jacqueline Vale | Producer

THE ask

Put our real-time personal loan applications into our customers’s hands with a native app flow that feels simple and personalized.

our solution

We know a loan can make a big difference in someone’s life, so let’s empower them from start to finish with a native application that feels less like a form, and more like a service.

An experience that is:

quick
With existing customer info, we only need to ask relevant questions.

friendly
Conversational in tone, effortless with manageable steps.

encouraging
Providing a flexible, positive personal loan experience that builds excitement for life’s big moves.