THE CLIENT
Critical Mass
the TEAM
Dylan Bobier | Lead Designer
Sylvia Benn | Lead Copywriter
Alice Petrova | UX Architect
Deepak Mehmi | Group Creative Director
David Hong | Supervising Art Director
Stephen Kiser | Supervising Senior Copywriter
Sabrina Alaimo | Supervising UX Architect
Cecily Lo | Producer
Jussi Mikkonen | Development
Rick Vieweg | Development
THE ask
Celebrate our agency’s proud Canadian identity with a digital experience in honour of Canada’s hallmark 150th birthday.
the insight
In just 150 years, Canada has brought so much to the world that is worth celebrating. Yet, on the global stage, we’ve become associated with our polite side.
the idea
A pithy, digital look back at 150 years of innovations that hail from our home and native land.
THE ACCOLADES
You’re Welcome Canada earned 2018 Platinum Creativity International and Gold W3 awards in Self Promotion, giving us all the more to be proud of.
introducing
youre-welcome.ca
An interactive site with nothing to be sorry for, celebrating Canada's contributions
in a way only a Canadian company would — with a humble brag.
Our launch began with 21 of Canada's cultural influences, scientific achievements, and destination locations. But this great nation has given us much more so we didn't stop there. We kept the yearlong celebration rolling with fresh, compelling content updated bimonthly and posted to Instagram and Facebook, strategically released for relevant holidays and seasons. So come for a scroll, cast votes for your faves, and see just how much Canada has been up to these past 150 years.
